Underpricing loses money twice: once on the invoice, and again through clients who treat cheap work as low value. A simple structure fixes both.
Start from your target month
Decide the monthly income you want, divide by the number of billable projects you can realistically deliver, and you have a floor price. Never quote below it.
Price the outcome, not the hours
Clients buy a finished landing page, not six hours of your time. Scoped packages remove the pressure to work slowly and reward you for getting faster.
Offer three tiers
A lean tier, a recommended tier and a premium tier with extras. Most clients pick the middle, and the conversation shifts from 'is this too expensive' to 'which one'.
Handle discount requests
Never cut price without cutting scope. Remove a deliverable, extend the timeline or reduce revisions — otherwise you teach clients that your prices are decorative.
Frequently asked questions
- Should beginners charge hourly or fixed price?
- Fixed price per deliverable is usually better, because beginners work slowly while learning and hourly billing punishes that.
- When should I raise my rates?
- Raise them for new clients every time your pipeline stays full for a month, typically in 20 to 30 percent steps.